As Major League Soccer (MLS) navigates the 2025 season and looks ahead to the 2026 World Cup, league executives anonymously shared their thoughts with The Athletic on key issues shaping the future of American soccer.
Messi’s Impact: A Game-Changer, But What Comes Next?
Lionel Messi’s arrival in MLS has been a major turning point, and executives generally agreed that the league has capitalized on his star power.
“Bringing the world’s best player here shows how big MLS has become.”
However, some execs worry about what happens after Messi retires.
“Messi’s been a monster, but what does MLS do next?”
Push for Fall-Spring Calendar Gains Momentum
A fall-to-spring schedule—aligning with major European leagues—was strongly supported in the survey.
⚽ “Ending our season in October, then having playoff breaks due to international fixtures, kills momentum. It’s terrible for the game.”
💰 Transfer market benefits: Execs believe this move would make player acquisitions easier, as MLS wouldn’t have to overpay for talent during European qualification seasons.
Concerns Over Apple’s Streaming Deal
Some execs criticized MLS’s exclusive Apple TV streaming deal, arguing that linear TV exposure is still necessary.
“They have to end the deal with Apple. It’s bad for fans.”
Another added, “We need more traditional TV outlets.”
USL’s Division 1 League: Not a Threat
While the USL’s new top-tier league aims to challenge MLS, execs weren’t concerned.
✅ “More competition is good, but we’re the dominant league.”
❌ Others dismissed it outright: “It’s stupid. Stop. MLS is thriving—who even are you?”
Club World Cup: Miami Backed, Seattle Not So Much
With Inter Miami and Seattle Sounders set to compete, predictions were mixed.
📊 “Miami will reach the knockouts, but Seattle’s group will be brutal.”
💀 “Seattle’s in a bloodbath group. Tough luck.”
Leagues Cup: Can Format Changes Help?
The Leagues Cup faced criticism last season, and execs remain cautious about the new format.
🕒 “It extends the tournament, but our season is already interrupted too much. We need continuity.”
As MLS gears up for a pivotal stretch, the league’s future direction—from scheduling and media rights to competition formats—remains a hot debate.
