On Saturday, March 29, rapper Doechii took center stage at Billboard’s Women in Music event, where she was honored as Woman of the Year. During her acceptance speech, the Nosebleeds hitmaker dismissed claims that her success—or that of any other woman in the industry—was the result of a hidden “machine” or some external force beyond talent and hard work.
“We are the creatives, we are the executives, and we are the innovators who are just as central to this industry as the men. Clock it,” the Grammy-winning rapper declared, addressing the misconception that women only thrive in music because men make space for them. She continued, “I want everyone to hear me clearly when I say it is not a button, it is our brain. It is not a machine; it is our leadership. It is not a conspiracy, it’s our vulnerability. It is not an agenda, it’s God.”
A Rise Built on Talent and Hustle
While some may believe Doechii’s rise to fame was sudden, those familiar with her journey know she has been putting in the work for years. The Florida-born rapper transitioned from recording tracks like the viral Anxiety in her bedroom to dropping Yucky Blucky Fruitcake during the pandemic—each step proving her artistic growth. Now, she’s at the top of her game, with her latest project, Alligator Bites Never Heal, solidifying her unique presence in hip-hop.
Her Billboard win also marked a full-circle moment. Just two years ago, Doechii accepted the Rising Star Award on the same stage, recalling how she performed so hard that she “danced her shoes off” before delivering her speech.
Overcoming Criticism and Industry Bias
Despite her success, Doechii has faced her share of backlash. From her comments on dating preferences to her unwavering support for Kendrick Lamar—understandable, given her signing to Top Dawg Entertainment—she’s been at the center of various debates. However, these controversies have only fueled her determination.
Far from being an “industry plant,” Doechii’s rise is a testament to raw talent, relentless effort, and an innovative approach to hip-hop that few artists are exploring. As she continues to break barriers, her Woman of the Year win is just another milestone in a career defined by authenticity and hard work.
