Boxer Canelo Alvarez ranks fourth in the list of the most marketable athletes worldwide in 2021, followed by Paulo Dybala and Cristiano Ronaldo who rank fifth and sixth, respectively.
The list was released by SportsPro and is topped by three female athletes in artistic gymnast Simone Biles, tennis star Naomi Osaka and footballer Ashlyn Harris.
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With the social media expertise of Greenfly and the analytical nous of Zoomph, we are confident that this year’s 50MM list and dedicated content hub offers a comprehensive ranking of athlete marketability,” noted Paul Guest, SportsPro’s commercial director.
“Based not just on reach but also an understanding of crossover appeal and the demographics with buying power, we feel as if this year’s 50 represent a true snapshot of where athlete marketing is in a world where their voices are being heard louder than they ever have before.”
