Kim Kardashian just secured a groundbreaking partnership with Nike as they launch a joint venture with her SKIMS brand. But could it upset her ex-husband, Kanye West? Here’s why the rapper might not be too thrilled about it.
On Tuesday, February 19, the reality star and business mogul took to social media to announce the collaboration by revealing a new brand called NikeSKIMS, her latest quest as the 44-year-old looks to grow her $1.74 billion net worth even further.
Introducing NikeSKIMS,” Kardashian wrote online. “A new brand is coming this spring for the body-obsessed. Designed to sculpt and engineered to perform.”
Combining Nike’s athletic performance with the body-conscious design ethos of Kardashian’s SKIMS brand, the pair aim to shake up the global fitness and activewear industry and, as per Nike, “disrupt the global fitness and activewear industry with best-in-class innovation.”
With global expansion planned for the following year and given the immense success of her SKIMS brand, it’s safe to say that NikeSKIMS will likely be a massive hit.
Why could it upset Kanye West?
The first collection is set to launch in select stores in the United States this spring, but Kanye West might not be too keen on the idea as fans point out similarities between the two.
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However, just as Kim’s exciting announcement was making waves, her divorced husband posted something that seemed to hint at a deeper issue.
On his Instagram, West shared images of a new Nike sneaker that debuted at the NBA All-Star Weekend, offering praise for the design.
“THIS NEW NIKE DESIGN REALLY MOVED US / REALLY INSPIRED US AT YEEZY WE APPRECIATE YOU GUYS WORK TO THE TEAM TEAM BEHIND THESE THANK FOR MAKING SOMETHING NEW AND SPECIAL, LOVE YE.”
While his words seemed positive, many fans couldn’t help but notice the underlying tone of sarcasm, especially given West’s complex history with the brand.
Kanye famously collaborated with Nike in 2007 and released the iconic Air Yeezy in 2009, but he parted ways with the company over royalty disputes.
Introducing NikeSKIMS,” Kardashian wrote online. “A new brand is coming this spring for the body obsessed. Designed to sculpt and engineered to perform.”
Combining Nike’s athletic performance with the body-conscious design ethos of Kardashian’s SKIMS brand, the pair aim to shake up the global fitness and activewear industry and, as per Nike, “disrupt the global fitness and activewear industry with best-in-class innovation.”
With global expansion planned for the following year and given the immense success of her SKIMS brand, it’s safe to say that NikeSKIMS will likely be a massive hit.
Why could it upset Kanye West?
The first collection is set to launch in select stores in the United States this spring, but Kanye West might not be too keen on the idea as fans point out similarities between the two.
Thank you for watching
However, just as Kim’s exciting announcement was making waves, her divorced husband posted something that seemed to hint at a deeper issue.
On his Instagram, West shared images of a new Nike sneaker that debuted at the NBA All-Star Weekend, offering praise for the design.
“THIS NEW NIKE DESIGN REALLY MOVED US / REALLY INSPIRED US AT YEEZY WE APPRECIATE YOU GUYS WORK TO THE TEAM TEAM BEHIND THESE THANK FOR MAKING SOMETHING NEW AND SPECIAL, LOVE YE.”
While his words seemed positive, many fans couldn’t help but notice the underlying tone of sarcasm, especially given West’s complex history with the brand.
Kanye famously collaborated with Nike in 2007 and released the iconic Air Yeezy in 2009, but he parted ways with the company over royalty disputes.
